Thursday, February 28, 2008


Back in the mid-nineties, when the plain old internet became the WWW, I had a link on my plain, gray home page to "What's New on the Web". It was cool because every day there would be a few dozen new sites, and they were all either science sites or creative arts, at least until one day there was a REAL ESTATE web site. Now the very idea of "What's New on the Web" is impossible to fathom.

The good news is that the same thing has happened to sustainable fashion, eco-fashion, green fashion, call it what you will. Every day my news alerts bring me another trunkload of announcements from various blogs, PR flacks and fashionista newsies about this or that designer or manufacturer who has joined the movement. So it is clearly time to re-think the keywords for those news alerts in order to stay on the edge of the trend. It's real, folks.

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