Thursday, March 5, 2009

Good News: Eco-trends surviving the recession

Business Intelligence Middle East has a long, interesting article about green trends that are defying the economic downturn. Among the more fascination snippets:

Many consumers are eager to flaunt their green behaviour and possessions because there are now millions of other consumers who are actually impressed by green lifestyles. As per the above, ECO-ICONIC is not about all green products, it’s about those products that through their distinct appearance or stories actually show that they're green, or at least invoke some curiosity from onlookers, and thus help their owners/users attract recognition from their peers.

I can attest to that; one of my favorite pairs of earrings (purchased at 10,000 Villages) is made of rolled-up paper, like the beads you used to make at summer camp. People notice and comment on them all the time, which give me the chance to say a little something about recycling and fair trade. That's one way fashion helps us construct identity, by providing an opening for social interaction that reveals our values.

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