Teens Turning Green: Re-thinking Prom

I've had a few friends share their concern that, while they are trying to tailor their consumption to match their own environmental sensibilities, their teenage children, especially their daughters, are oblivious -- or even hostile -- to the message. As prom season begins, Teens Turning Green is trying to reverse the trend by engaging teens in a creative challenge, Project Green Prom "to engage high school students across the country to “green” their high school proms (and their own prom preparation.)" The promotion includes a YouTube video contest, with prizes for both the winner and his/her school.

Of course, I solved the prom problem by never being invited to one...