Now we know for sure that green consumption -- and its for-profit cousin, greenwashing --has gone mainstream. Mattel has announced a collection of "eco-friendly" accessories for Barbie, sold exclusively through Toys "R" Us. The Barbie BCause" line uses scrap fabric and trims that would otherwise be trash and turns them into patchwork bags and other accessories. Richard Dickson, Senior Vice President of Marketing, explains: Barbie BCause is for eco-conscious girls who believe that being environmentally-friendly is the right thing to do, and we are thrilled to give extra meaning and extra style to what was once just extra Barbie doll fabric.”
Here's a thought: Instead of buying Barbie BCause merchandise for a unrecyclable, over-packaged, sweatshop made plastic caricature of a woman, the eco-conscious girl could make her OWN totes and pillows out of fabric scraps. If she has naked dolls (and all of mine were bald and naked within weeks of acquisition), she could even make clothes for her dolls out of her own old T-shirts, pj's and other clothing. Since Mattel claims they developed the line to educate a younger audience on the importance of becoming more eco-friendly, I know they'd think this would be a great idea!