Forbes takes on "America's New Frugality"

There an interesting article on Forbes.com this morning about how changes in consumer spending might alter the investment picture. (Hint: Amazon.com is doing well, but may not be a great investment, as opposed to savings and loan institutions.) Right in the middle is a list of trade-offs consumers are likely to make as they reduce their use of credit and live more frugally:

• Playing sports rather than attending sporting events;
• Discount retailers rather than high-end retailers;
• Lower- and mid-priced restaurants instead of high-end restaurants;
• Eating at home instead of eating out;
• Going on a picnic instead of eating out;
• Watching movies at home instead of going to the movies;
• Reading a book instead of going to the movies;;
• Fixing my car instead of buying a new one;
• Fixing up my house instead of moving;
• Playing games or watching TV instead of going out;
• Clipping coupons when I shop;
• Shopping more for sale items;
• Buying generic or store brands instead of name brands;
• Buying used stuff instead of new stuff;
• Selling stuff I no longer need;
• Drinking water instead of soda;
• Negotiated rates on hotel and travel, vs. full price,
• Free online news and information instead of magazines, newspapers, etc.

I am struck by how many of these choices are not only better for the pocketbook, but also potentially greener and healthier as well.