Wednesday, April 15, 2009

Green Fashion Roundup -- Earth Day, Loomstate for Target, green BOGO at Payless

With Earth Day coming up, the volume of green fashion news is expanding. Here are a few tasty morsels from my inbox:

Business events for Earth Day/April 2009 (KABC-TV in Los Angeles) spotlights environmentally-themed events and promotions from Macy's, Disney Stores, JCPenny and others. My personal favorite: "Hoochie on the Coochie", the "blue jeans chic" dinner dance benefit for the Georgia Nature Conservancy.

Loomstate + Target = affordable green fashion (complex.com) Loomstate's organic cotton t-shirts and jeans are wonderful -- and pricey! On April 19, you will be able to find a new Loomstate organic collection at your local Target. Very good news.

Green BOGO at Payless (PR Newswire - sev.prnewswire.com) will promote the discount shoe chain's new Zoe & Zac green brand. Payless will donate a minimum $100,000 to The Nature Conservancy to plant trees in the Atlantic Forest in Brazil. They are pledging $1 of each Zoe and Zac BOGO(TM) (Buy One, Get One Half Off) sale, and expect the promotion to exceed the $100,000 minimum.


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